Mondelez International begins global creative agency review
Posted in: Uncategorized
Mondelez International is reviewing its creative assignments at the holding company level, according to people familiar with the matter.
The move by the maker of Oreo cookies, Ritz crackers, Trident gum, Cadbury chocolate and Sour Patch Kids puts a number of holding companies on notice. Mondelez has worked with a range of agencies across multiple holding companies, including Interpublic Group of Companies’ FCB and Martin Agency, WPP’s Ogilvy and Dentsu Aegis’ McGarryBowen and 360i.
“We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future. With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and are in the early stages of evaluating our structure,” Mondelez said in a statement to Ad Age.
Post a Comment