Mondelez CMO Mary Beth West to Exit
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Mary Beth West, the top marketing executive at Mondelez International, is leaving the company as part of a C-suite reorganization at the snack and candy giant. Marketing will now be overseen by Mark Clouse, Mondelez’s North American president, who will assume the newly created role of chief growth officer. That role will have responsibility over corporate strategy and global marketing, sales and research and development.
Ms. West, whose formal title was executive VP-Chief Category and Marketing Officer, assumed the top marketing role at Mondelez when the company was formed in 2012 after Kraft Foods Inc. split into two companies: Mondelez and Kraft Foods Group. Ms. West had a long career at Kraft, where she assumed the CMO role in 2007.
In a statement, Mondelez said Ms. West was leaving the company to “pursue other interests” but did not reveal details. She was not available for an interview, but a spokesman said in an email that she is “staying on for a while to assist with the transition to the company’s new operating model and work with Mark on some key marketing projects.”
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