Monday Wake-Up Call: World Series ads and a holiday spot from Ikea (yes, already)
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: The Boston Red Sox are World Series champs again. Boston beat the Los Angeles Dodgers 5-1 Sunday in Game 5, scoring a fourth World Series victory in 15 years. For what it’s worth, there was a lot of social media griping about Fox Sports running brief ads on part of the screen while the game continued. The tactic isn’t new anymore, but many viewers still find it jarring. Kristin Lemkau, CMO of JPMorgan Chase (and Red Sox fan), weighed in last week on Twitter: “Dear @FOXSports – As both a fan and an advertiser, I very much dislike these in-game ads.” Another complaint Sunday: “These mid-inning ads during an at bat violate the essential drama of baseball.” And here’s an all-caps POV: “BOOO IN GAME ADS IN THE 9TH INNING OF A WORLD SERIES GAME. BOOOOOOO.”
The abridged version
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