Monday Wake-Up Call: Snapchat trolls Facebook. Plus, a big breach of credit card data
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: NBC’s “Jesus Christ Superstar Live in Concert,” starring John Legend in the title role, got some rave reviews, both from real critics and from the armchair variety. There were some odd moments involving advertising: Legend played Jesus, but he reappeared during an ad break as a pitchman for Google. On Twitter, there was a lot of griping about commercial breaks; some people said there were too many of them, or that they ruined the mood. On Twitter, one guy quipped: “I see Jeep got the coveted post-crucifixion spot.”
Shade
Snapchat got super-snarky with rival Facebook for April Fools’ Day. It created a Snapchat filter to make your photos look like a Facebook post, complete with blue background and “likes.” But the writing on the faux Facebook page was in Cyrillic, apparently to mock Facebook’s problem with Russian government-linked trolls and bots. The Verge, which spotted the prank, calls it “a genius amount of shade.” Ad Age has generally tried to avoid covering brands’ April 1 gags. But given the Facebook-Snapchat rivalry, and how Facebook has “borrowed” so many Snapchat features, this one seems worth mentioning. Because yes, it was April Fools’ Day, but Snapchat’s insult was for real.
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