Hasta La Creative!

Apparently, in Italy, many companies force fresh recruits to sign blank resignation letters to be used “in the case of pregnancy.” So that they can force the to resign when they get pregnant. Really? Really.

Well, that’s messed up. To get people discussing how absurd that is, they had mothers reading resignations letters to their children in this ad. Quitting their jobs as a mom.
Now, I can see the inspiration Jill Greenberg’s “end times” had on the world, as the closeups of some of the kid’s reactions remind me of that immediately. The kids cry, rips up the letter, throw massive heartbroken tantrums. I hope these kids are acting. They’re not acting, are they? I would never read a letter like that to my children. You could pay me a billion dollars, and still, I never would.

So as clever as the ad is, I think you might be preaching to the converted. Are mothers the people forcing young women to sign those blank resignation letter? No, I didn’t think so. Let us hope the people who do, people remember what it was like to be a child when they see this ad.