Jun
08
Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’
Posted in: UncategorizedMolson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement. The new hard seltzer combines sparkling water, natural fruit flavor and…
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