Mobile Startup Jana Launches New Tool To Reach Next Billion Consumers, On Their Phones
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Jana Mobile, a small startup in Boston, has a mind-boggling reach: tie-ups with 237 telecom operators, in 102 countries, give it access to 3.48 billion mobile phones. Now, the company says it has a novel solution to bring nearly half the world’s population straight to the world’s biggest brands.
On Wednesday, Jana released Marketplace, a mobile marketing platform that allows advertisers to reach emerging market consumers for no cost to the user. The company has piloted the technology with Unilever and several other major consumer goods and Internet companies.
The tool allows marketers to buy two types of ads — short videos and app install ads — and send those to mobile users around the globe. The user gets a payment credited to their mobile account to cover the cost of consuming the content.
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