Feb
06
Mobile Helps Drive Visits to Super Bowl Advertisers’ Websites
Posted in: Uncategorized
This year’s Super Bowl advertisers saw more web traffic to their sites than ever before. Although Super Bowl advertising is largely brand-oriented, Adobe Digital Index has previously found that website traffic always rises the day of the game. This year the increase in web traffic was more dramatic than ever before. Visits to advertiser’s websites rose 15% over last year to an average increase of 163% above their normal daily web traffic.
Smartphone traffic increased 110% versus last year
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