Mobile Advertising Grows So Fast That Analysts Revise Forecasts
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Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated — and that has eMarketer boosting its 2013 mobile-advertising forecast. According to the firm, U.S. mobile advertising will be a $7.29 billion industry in 2013, $100 million more than eMarketer projected in December 2012.
Clark Fredricksen, eMarketer’s VP-communications, said the revision was made because mobile advertising is growing faster than originally expected. Facebook’s and Twitter’s “explosive entrances” into mobile advertising and a Google’s continued “strong performance” on mobile are the driving factors behind the growth, Mr. Fredricksen said in a statement.
In 2011, Facebook and Twitter earned no revenue from mobile. This year, they are expected to earn $964.9 million and $266 million on mobile, respectively.
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