Aug
19
MLB Sleeve Patches Could Be More Valuable Than NBA Jersey Ads, According to Nielsen Analysis
Posted in: UncategorizedAs Major League Baseball considers introducing sponsored uniform patches in the next few years, a recent analysis from Nielsen found that such ads could prove even more valuable than those of leagues that already allow them. The measurement firm used proprietary computer vision tech to track logos stitched on the players’ sleeves across footage of…
Post a Comment