Hasta La Creative!

The thing with unveiling commercials these days is how to integrate technology with creativity. With all due respect to the famous personalities that we see on television, hiring them does not come cheap. In fact, a large chunk of the cost that is invested in commercial productions includes the talent fees of people and for Mitsubishi, perhaps a change of characters in lieu of the usual celebrities or personnel may be feasible.

We are seeing a trend these days on where we see less famous personalities in endorsing commercials. Thank technology and graphical animations for this new recourse. But while many see it as something that is perhaps the new strategy of the advertising millennium, do remember that the main aspect of it all is being able to endorse and promote corporate products and services using the right impact towards the target market audience and nothing else.

The TV campaign, which began on Sept 22, 2008, is running nationally and will continue until December. It is supported by several online expressions including search engine banner advertising, and video ads on targeted websites and social networks. New creative, a further extension of this campaign look, is expected in the spring and will likely feature Lancer models.

(Source) Market Watch