Missed CES? Here's What You Need to Know
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Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives.
Next-gen TVs are only as good as the content they can play
Samsung, Sony, Panasonic and LG were among the TV manufacturers displaying their latest wares sporting such high resolutions — 4K, 8K, OLED, glass-less 3-D — that you almost forget you’re looking at a moving picture in a glass screen. The problem is, like many things in Sin City, the picture really only looks this good in Las Vegas. While companies like Netflix and DirecTV have begun to offer video shot in these higher resolutions, most of the shows available today are shot in lower resolutions.
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