Hasta La Creative!

Media, Direct Marketing, PR, Online
Ministry of Culture of Guatemala

iMarimba is a movement led by the Guatemalan Ministry of Culture and Sports with the support of national culture representatives. It was created to promote Guatemalan culture around the world. The iPhones default ringtone is named Marimba, which also happens to be Guatemala’s national instrument and a symbol of its heritage and culture, iMarimba was created as a movement to ask Apple to change the name of the ringtone. Join the petition so that Apple renames their ringtone ¨Marimba¨ to ¨Marimba of Guatemala¨.

Advertising Agency:Leo Burnett Guatemala
Creative Director:Martín Luzardo.
Art Director:Guillermo Chang
Copywriter:Felipe Godoy, Ernesto Lopez
Illustrator:Guillermo Chang
Photographer:Juan Pablo Martinez