Feb
23
Mini: #MINIChallenge
Posted in: Uncategorized
When we told people that hiding the happiness and excitement of driving a MINI was impossible, they didn’t believe us. So we decided to prove it by creating the #MINICHALLENGE; a series of driving tests – aboard a MINI – in which we pushed people’s emotions to the limit to see if they were able to hide and control them. What did they gain if they passed the test? A MINI for 1 year free. Who won? Absolutely nobody.
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