Hasta La Creative!

English Description
It’s time to make a U turn.
To sign out from your social network’s game.
And sign in on a first person adventure.
Trade #s for crossroads.
@s for roundabouts.
J for road signs.
Life has plenty of explanation marks already.
And, sincerely, 140 characters are never enough.
Virtual will always try to be real but real will never, never be virtual.
Turn off everything that grounds you, turn on something that releases you.
Leave your little virtual horses and get hold of 160hp.
The farm is out there.
Go play.
Getaway.

Advertising Agency: Energy Marketing Comunicacao, Brazil
Production Company: Indice Design, Sao Paulo, Brazil
Chief Creative Officer: Vitor Knijnik
Creative Director: Vitor Knijnik, Giba Lages
Copywriter: Marcel Ares
Art Director: Giba Lages
Agency Producer: Moema Porro
Account Supervisor: Aline Velha
Sound Design: Juke Box
Arrangement: Juke Box
Animation: Pict Estudio
Account Manager: Vivianne Brafmann