May
13
Mindshare’s Winning Streak Continues With TGI Friday’s Win
Posted in: Uncategorized
WPP’s Mindshare has won the TGI Friday’s media buying and planning business.
The selection is a move to unbundle the media account from the creative, as both were handled by Dallas-based agency The Richards Group. Executives familiar with the matter said that the review should not affect the shop’s creative business.
Mindshare referred calls to the client. The marketer and incumbent did not immediately respond to requests for comment.
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