Mindshare Names Colin Kinsella North American CEO
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WPP’s Mindshare has hired Digitas’ Colin Kinsella as CEO for North America. Mr. Kinsella will succeed Antony Young, who is moving into a global business development role at the firm.
“Our challenge as a business is to realize media’s potential to be our client’s lead business partner,” Mindshare Global CEO Nick Emery said in a statement. “Everything begins and ends in media, and Colin’s leadership will ensure that Mindshare is a business partner above and beyond the conventional.”
In March, shortly after the Digitas-LBi merger, Tony Weisman replaced Mr. Kinsella as CEO of Digitas North America. At the time, a Digitas spokeswoman had said: “Colin is exploring other options within the Groupe. The decision for Colin to step down as CEO was a mutual agreement.”
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