Mar
05
MillerCoors puts Coors Light into review
Posted in: Uncategorized
MillerCoors is launching a creative agency review for Coors Light, delivering a significant blow to incumbent agency 72andSunny, Ad Age has learned. The MDC Partners shop has held the account for the brewer’s largest brand since late 2015.
“With the stated need to better connect with younger legal drinking age consumers, for the first time in over three years Coors Light is opening up its roster of agencies,” a MillerCoors spokesman said in a statement.
The review is among the first major moves made under Chief Marketing Officer Michelle St. Jacques, who recently joined the brewer from Kraft Heinz.
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