Miller Time is Over for Saatchi & Saatchi
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MillerCoors is cutting ties with Saatchi & Saatchi, New York.
The Publicis Groupe-owned shop had been the lead agency on Miller Lite and the newly launched Miller Fortune. But the Miller Lite account has been at risk for a while, especially since the brewer earlier this year moved a big portion of the account to a collection of agencies within WPP.
“We appreciate the efforts and professionalism from Brent Smart and his team behind our brands,” Pete Marino, MillerCoors VP-communications, said in a statement to Ad Age, referring to Saatchi & Saatchi, New York’s CEO. “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands.”
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