Miller Lite co-opts Bud Lights 'Dilly Dilly' world in attack ads
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Miller Lite is crashing Bud Light’s “Dilly Dilly” kingdom with two new ads that escalate the ongoing marketing war between MillerCoors and Anheuser-Busch InBev.
One of the spots begins with what appears to be final scene of Bud Light’s “Game of Thrones” Super Bowl ad, in which its Bud Knight character was slayed. But in Miller Lite’s version, the ad cuts to the real world, and the actor playing the Knight grabs a Miller Lite, not a Bud Light, from a hospitality tent. The kicker: “In the real world more taste is what matters,” states on-screen text. “More taste and half the carbs of Bud Light.”
The other spot mock’s Bud Light’s kingdom as “Ye Old Bud Light Fantasy Land.” In a fictional ad shoot, a snow machine malfunctions, and the actors once again choose Miller Lite over Bud Light.
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