Miller High Life Pounds Away at #IAmRich in Last Night's New Commercials
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Miller High Life delivers a pair of spots around its “I Am Rich” campaign. Sporting “designer footwear” at a bowling alley and fishing on a “mega yacht,” the brewing company’s everyman sips the “champagne of beers.” Also, FedEx brings clever effects to the office drudgery in its newest business-to-business commercial.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
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