Jul
01
Millennials Are Evolving; Are You Keeping Up?
Posted in: Uncategorized
I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my own for the first time, I find myself buying and using more household products, from dishwasher soap to stain remover. As a result, I'm newly receptive to advertising in those categories. But what surprises me is how few marketers of such products actually pursue my age group.
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