Hasta La Creative!

Millennial Media announced a slew of new video ad formats Wednesday designed to differentiate itself in a market that’s increasingly dominated by Google and Facebook.

The new ads allow marketers to customize their in-app mobile video ads with Twitter streams, real-time sport scores, text highlighting certain parts of a video and information about nearby store locations all without directing users out the app and into a mobile web browser.

Millennialhas been doing video ads for years, but the new formats will require custom creative and will come with a premium price tag. Millennial CRO Marcus Startzel said using the features will cost more than standard video inventory but declined to comment on their exact price.

Continue reading at AdAge.com