Hasta La Creative!

Here’s an incredibly heartwarming story in WK Amsterdam’s first work for Milka in the Chinese market. In it we see a little girl running to meet her father at the lost and found int he train station, only to see the conductor come over and threaten to close him down. Why? Because no one is losing anything so the lost and found is a waste of space. So the girl hatches a plan and asks to take things from all over the village, leaving it all on one train cart in the middle of the night.
So the father must haul everything to his lost and found. And when the little girl arrives, her father gives her backpack back and they share some Milka. The conductor has witnessed the scene and oh so casually “loses,” his hat on the bench, so the goodness must continue and the father keeps his job.
Such great storytelling here from one of those magical and innocent campaigns that it is very hard for even a jaded cynic like me to not love.