Hasta La Creative!

Milano&Partners, the official promotional agency of the city of Milan, has today launched a new campaign, ‘Milano. It Changes More Than Just Your Look’, to promote the city in the lead-up to the Festive period.

The campaign, created by Wunderman Thompson Italy and produced by Movie Magic International, encourages tourists to visit Milan over the holidays with a little inspiration from Santa Claus who, after hearing an ad on the radio mentioning “Milan, capital of fashion…”, decides to visit the city in search of a new look. After a little shopping-spree in the city center, he soon finds himself making new acquaintances, sneaking into the Pinacoteca di Brera from its chimney, dancing in a club, seeing the premiere of La Scala and living unique experiences that will stay with him forever. He then decides to live the whole experience again on Christmas Eve.