Hasta La Creative!

If you’re an A-list rapper or a pop star in 2018, your portfolio of moneymaking efforts just isn’t complete without a sneaker deal. Kendrick Lamar, for instance, has created two different signature shoes for Nike. The Atlanta MC Future works with Reebok, while Rihanna helped drive her fashion-

obsessed fans to Puma. And then, of course, there’s Kanye West, who boosted Adidas as a legitimate rival to industry leader Nike with his beyond-hip Yeezy line.

But when the hip-hop trio Migospreparing for the release of their much-anticipated third studio album, “Culture II”sought a sneaker-world deal, they went a different direction. Last summer, the crew approached Finish Line, the Indianapolis-based purveyor of athletic shoes and accessories with more than 950 outlets in malls and Macy’s stores across America, and a partnership was formed. For the rap trio, a huge part of the appeal is the authentic, lifelong affinity all members have for the brand.

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