Hasta La Creative!

For years, Microsoft focused its efforts to expand high-speed internet access on developing markets around the world. Now, the company is waking up to the problem in its own backyard, after the 2016 presidential election shed light on how far rural parts of America had fallen behind cities in reliable, fast connectivity — and the challenges that gap poses for residents.

The software giant on Tuesday is calling for a national strategy that eliminates the rural broadband gap over the next five years. It’s starting by funding projects to bring access to less-populated areas in 12 U.S. states in the next year, and will share the new technology with other companies that want to do the same.

By 2022, the Redmond, Washington-based company plans to provide fast internet to 2 million people, using so-called white-spaces spectrum — the unused frequencies between TV channels. It will face some hurdles, including opposition from broadcasters reluctant to surrender airwaves.

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