Microsoft Unveils Bing, ‘The Sound of Found’


NEW YORK (AdAge.com) — At first glance, Microsoft's new search engine, Bing, doesn't look all that different from Google. There's a search bar across the top; a list of results down the middle of the page, flanked above and to the right by ads; and a smattering of categories to the left that will refine the listings. But for certain types of queries, the site trumps its competitors — specifically market leader Google.

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