Oct
25
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
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Here come the Xbox One ads.
In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot directed by Super Bowl veteran Bryan Buckley during NBC’s Sunday Night Football.
Microsoft debuts a 90-second version of the spot on YouTube channel this morning. “Our target audience spends a great deal of time online. This is how modern day marketing needs to adapt,” said Robert Matthews, Xbox general manager, global consumer marketing.
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