Hasta La Creative!

This is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way. Inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid
and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. The goal is a spam free inbox for Swedes.

URL: www.spammersaid.se

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
PR: Thomas Hansen
Art Director: Annelie Karlsson
Director: Robinovich
Producer: John Hichens