May
04
Microsoft retains Dentsu Aegis Network for global media
Posted in: Uncategorized
Dentsu Aegis Network has kept its grip on Microsoft’s mammoth media agency business.
Ad Age first reported the news of the review in December, when the tech giant said it was conducting a closed review of its media account as part of its “normal course of business.” Adweek reported the winner earlier Friday.
The tech giant awarded the work to Dentsu, with the win led by media agency Carat. Dentsu and Carat deferred comment to the client. Microsoft didn’t immediately respond to an emailed request for comment.
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