Oct
31
Microsoft Pushes Ad Model for Silverlight Web Video
Posted in: Uncategorized
NEW YORK (AdAge.com) — Microsoft's next target in its bid to spread adoption of its new Silverlight video format: Madison Avenue. The company is reaching out to advertisers and publishers offering to bankroll technology costs in order to propagate its new video format Silverlight, which it introduced over the summer as a competitor to Adobe's Flash format.
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