Microsoft Preps Global Campaign for Windows 10


Microsoft will kick off a global ad campaign on July 20 with the tagline “A more human way to do,” to introduce Windows 10. Marketing will focus on a message called “Upgrade Your World” including asking users to tweet things they want to upgrade like their car with the hashtag #UpgradeYourWorld.

Microsoft Corp. said that some personal computers will come pre-installed with Windows 10 at the time of the software’s release on July 29.

Dell Inc., Hewlett-Packard Co., Lenovo Group Ltd. and Acer Inc. will have machines with Windows 10 for sale in stores on the first day, Microsoft said in an e-mailed statement. The operating system, which most customers will get as a download for existing machines, isn’t totally complete yet and so the final version hasn’t been given to PC makers, the company said.

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