Microsoft: Lurendrejaren (The Swindler)


Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
Copywriter: Samuel Garlöv
Web, design: Anders Stén
Digital planning: Niclas Strandh
PR: Thomas Hansen

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