Microsoft Debuts New Bing Logo With Revamped Search Page


Microsoft has been rolling out changes to Bing about twice a year and last unveiled a new design in May 2012, seeking to attract more search users and narrow the gap with Google. The No. 1 software maker is undergoing a management transition and struggling to break into mobile devices as users shift away from personal computers, while keeping up investment in web services.

Microsoft had 17.9% of the search market in August, up one percentage point from March, according to ComScore. Google leads with a 66.9% share, while Yahoo trails both at 11.4%.

Microsoft, based in Redmond, Washington, said in July that its online-services business, largely advertising revenue from Bing and other online properties, posted an operating loss of $1.28 billion in the fiscal year ended June 30.

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