Oct
20
Microsoft Buys First 6-Second Ads in AMC's 'Walking Dead'
Posted in: Uncategorized
Microsoft will be the first marketer to air six-second ads in AMC’s “The Walking Dead.”
The company has bought two of the micro-commercials, which will air at the top of the Oct. 29 and Nov. 5 episodes.
AMC said earlier this month that it was out selling six-second ads, a length first popularized by YouTube last year, just before new episodes of “The Walking Dead,” TV’s top scripted show. TV executives are exploring whether the format could be useful in a media environment where consumers often avoid ads.
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