Hasta La Creative!

Outdoor, Print
Michelin

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences.

Advertising Agency:Havas 360, Puteaux, France
Executive Creative Director:Thomas Derouault
Creative Director:Alban Penicaut
Art Director:Marielle Postec
Copywriter:Florent Roux, Marc Hoffmann
Illustrator:Matthew Cusick
Producers:Anne Mascorda, Cécile Ousset