Hasta La Creative!

Dwyane Wade may not be playing in the upcoming March Madness tournament, but he’ll sure be visible in it. The Miami Heat player stars in new commercials for Unilever’s Dove Men+Care that break tomorrow and run throughout the series. The games bring back memories of former glories for Mr. Wade, whose triple double (one of only four in NCAA Tournament history) propelled Marquette past Kentucky into the Final Four.

But in an interview with Advertising Age, Mr. Wade said the most important thing to him is his family, a point he’s glad to make in Dove’s ads and in his book “A Father First: How My Life Became Bigger than Basketball,” published last year. It recounts his well-publicized custody battle for his sons.

He does see himself as a role model. And, yes, he said he really does use Dove Men+Care — a lot.

Continue reading at AdAge.com