Hasta La Creative!

Serviceplan Innovation worked with environmental science organization METER to create a book crafted with paper made from rice grown on decontaminated fields in Fukushima, which was the site of a devastating nuclear disaster in 2011.

As a leading scientific sensor company present in Fukushima since 1996, METER already had access to a lot of environmental and agricultural data, which was incorporated into the book. Through months of research, more data on science, demographics, economy and ecology from various sources were added. During visits to Fukushima, radiation data was measured which also became part of the book. Made in Fukushima was sent out to key opinion leaders in science, agriculture and food production and can be bought in selected book stores, with all proceeds going to Fukushima.