Mar
29
Messenger Is Facebook’s Real Value to Brands
Posted in: UncategorizedCustomer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw “effortless service” set the tone for what consumers deemed as acceptable, expecting convenience, in-channel resolution and agent expertise. Brands looked to adapt–some successfully others not so successfully–to make “effortless service” part of…
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