Sep
26
Messaging Platforms Are Hot — What One Ad Model Looks Like
Posted in: UncategorizedYou probably know that native advertising is all the rage on social networks, websites and media outlets.
What you may have missed is how native advertising is being executed in the ever-expanding and highly engaged mobile messaging space, a category where companies are making very big bets, with some of the most noteworthy examples being Facebook’s $19 billion purchase of WhatsApp last February and Snapchat’s recent $10 billion valuation. As the messaging audience quickly approaches 1 billion users worldwide, it’s no surprise this is becoming a highly valued medium.
Interestingly enough, these big messaging players aren’t harnessing their audiences for advertisers. We haveand here’s what we’ve learned.
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