Jan
27
Messaging App Snapchat Turns Publisher Portal
Posted in: Uncategorized
Mobile-messaging app Snapchat has gone from a way for friends to send disappearing photos to a way for publishers to distribute disappearing stories.
Snapchat has created a publisher portal within its app called Discover for media companies like Vice and ESPN to upload stories each day and sell ads against those stories. Each day publishers will post what are being described as “daily editions” that will include 5 to 10 stories from that publisher.
Discover is launching with 10 publishers in the U.S., including ESPN, Vice, CNN, Yahoo News, People and National Geographic. Snapchat will also have its own channel within Discover.
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