Aug
03
Meredith and Kroger Lean Into First-Party Data for CPG Advertisers
Posted in: UncategorizedMeredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer. The service lets brands use Kroger’s first-party sales data to advertise across Meredith’s suite of publications. The hope is to offer brands “closed-loop” measurement–what Meredith chief marketing and data…
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