Mercedes puts Ludacris in its Super Bowl ad, and Starbucks confronts its Howard Schultz problem: Thursday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
It’s freezing — err, well below freezing — in the Midwest. It was so cold yesterday (minus 23 degrees in Chicago!) that people threw cups of boiling water in the air and watched them turn instantly to snow. On Twitter, McDonald’s let people know they could stay home and order McDelivery via UberEats. Canada Goose seized the opportunity to plug its ultra-warm, ultra-expensive parkas. And Florida’s tourism board posted annoying photos of palm trees and sunny beaches. Read more about polar vortex marketing in the Ad Age Marketer’s Brief.
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