Apr
29
Mercedes-Benz Genuine Parts: Brake, Gear
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Mercedes-Benz
A small detail can change the game. Use original parts., A small detail can change the game. Use original parts.
This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names.
Advertising Agency:Havas 360, Puteaux, France
Executive Creative Director:Thomas Derouault, Thomas Derouault
Creative Director:Alban Penicaut, Alban Penicaut
Art Director:Benoit Pinon, Benoit Pinon
Copywriter:Constantin de La Borde, Constantin de La Borde
Producer:Cécile Ousset, Cécile Ousset
3D Studio:Living Room, Living Room
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