Mercedes-Benz G-Class 4X4: All Terrain Banner
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To show off the all-terrain capabilities of the Mercedes G-Class 4×4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on. The leader board banner shows a G-Class 4×4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4×4 is climbing an almost vertical slope. By clicking on the banner, the consumer can book a test drive instantly.
Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Copywriter: Michiel Baeten, Arnaud Pitz
Art Director: Frédéric Delouvroy, Sebastien De Valck
Client Services Director: Valérie Bracke
Account Manager: Marleen Depreter
Agency Producer: Roxane Lemaire
Ad serving company: Adhese
Banner development: AdSomeNoise
3D Production Company: GRID
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