Apr
28
Mercedes and Diageo Join Long List of Sponsors Bailing on L.A. Clippers
Posted in: UncategorizedUpdated: 7:40 p.m.
Corporate sponsors dropped the Los Angeles Clippers left and right Monday to protest the allegedly racist comments by billionaire owner Donald Sterling. The worst blow: Mercedes-Benz USA told Advertising Age it’s ending its sponsorship of the NBA club.
Declaring Mr. Sterling’s comments “deplorable,” the luxury marketer’s Southern California dealer group “has moved to cease its sponsorship of the Clippers effective immediately,” said Mercedes representative Diedra Wylie.
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