Mentos by NeogamaBBH Brazil
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To present Mentos 3, a gum with 3 layers of flavor, “A poster 3 times more surprising” shows that big surprises can be hidden in small opportunities.
In this case an amateur guitar player ended in a National TV Talk Show after answering a poster looking for a guitar player.
Video (English):
Agency: NeogamaBBH
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Poletto, Fernando Patucci
Copywriter: Ligia Mendes, Bruno Godinho, Rodrigo Senra
Agency Executive Producer: Mariah Bayeux
Agency Producer: Paula Alimonda, Gabriela Baroni, Daniela Grandini
Account Director: Silvia Tommasini
Account manager: Guilherme Nogueira
Production: Videocubo
Director: Victor Reis
Photographer: Anderson Capuan
Post production: Diogo Dias de Andrade
Sound Studio: Loop Reclame
Original Portuguese Version (over 3 million views):
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