Hasta La Creative!

NOBOX led the digital and creative strategy for Miami-based Memorial Healthcare System’s (MHS) new comprehensive branding campaign. This literal heartfelt campaign promotes the Memorial Cardiac and Vascular Institute. NOBOX collaborated with Amperage Marketing, who conducted overall market research, led offline efforts, and contributed the ‘we lead with heart’ tagline.

Anchored by the TV spot, the creative strategy highlights the intimate connections forged between patients and Memorial doctors and caregivers. Campaign assets hinge on this emotional brand hook, and become more targeted based on where the audience is on their cardiac journey through an omnichannel strategy that includes organic and paid social, digital radio, display ads, connected TV and other key offline efforts.