Mellemfolkeligt Samvirke – Action Aid: Would you accept it?
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Film, Online
Mellemfolkeligt Samvirke (Action Aid)
How would you react, if a demolition team showed up at your address without prior notice, and the workers claimed that their job was to tear down your house and construct a municipal reservoir for water? That was what a few danish citizens experienced on a sunny saturday morning. What they didn’t know was that the absurd situation was a setup that would be captured on camera by a hidden film crew. The setup was done by Mellemfolkeligt Samvirke (a member of ActionAid International). The idea was to spread awareness about land theft in Africa by letting people experience the violation first hand while asking: Would you accept this?
Advertising Agency:Ogilvy & Mather, Copenhagen, Denmark
Creative Director:Morten Kjaer
Art Director:Peter Dubienko, Claus Collstrup
Copywriter:Daniel Secq
Director:Mathias Hovgaard
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